Translating Customer Insights into Success
All businesses face challenges in building strong customer franchises. Sterling Park Group marketing consulting brings new insights and the skills needed to create business solutions.
Facing a tough challenge?
- Are you pricing new products, service or memberships effectively?
- Is your membership base declining? Do you know why? What can you do to redefine your product and positioning, communicate and generate growth?
- What is the Return on Marketing Investments you make? How do external factors (e.g. employment, the economy) impact the effectiveness of your marketing programs? How can you take into account cross marketing effects of multi-channel marketing?
- Does your direct marketing program need a careful review by an unbiased expert? Do your programs take advantage of the best resources that are available?
- How can you position your company/organization and the products/services you offer most effectively and track your market impact?
- How can you be sure that your materials and web marketing are communicating the most effective messages to generate business?
- How can you increase the chances that your new product development efforts will generate successful new introductions?
- Does your database allow you to target your customer and prospect groups effectively?
- How can you create a program to identify customers likely to leave and intervene before it happens?
- How can you minimize the risks and understand the upsides of a potential business opportunity? What are the scale, scope and effectiveness of marketing activities required to meet the goals of an acquired company?
Sterling Park creates new insights by translating customer information into successful strategies and programs that build business results. Too commonly, companies do not recognize the richness of the customer information that sits buried in a database or lost in a stack of papers. We find and focus on the valuable information you already have, and identify and obtain missing information that can make the difference between success and failure. We specialize in turning information into clear direction and creative programs that work. We help the resources you have in place – staff and agencies – achieve maximum effectiveness.